Privacy Policy

Last Updated: June 12, 2026

Ultimate Roofing (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website at ultimate-roofing.com or contact us through our site. Please read it carefully.

Information We Collect

We collect information in two ways: information you provide directly to us, and information collected automatically when you use our website.

Information you provide: When you submit a contact form or request a free estimate on our website, we collect the information you enter, which may include:

Your name
Phone number
Email address
Property address or service location
Details about your roofing project or inquiry

Information collected automatically: When you visit our website, certain data is collected automatically through cookies and similar technologies, including:

Pages visited and time spent on each page
Referring website or search query
Browser type, device type, and operating system
IP address (anonymized where applicable)

How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiry or estimate request and follow up with you regarding your roofing project
To schedule inspections, appointments, or callbacks at your request
To improve our website content, structure, and user experience
To understand how visitors find and use our site so we can better serve our customers
To comply with applicable laws and protect our legal rights

We do not sell your personal information to third parties. We do not use your information to send unsolicited marketing emails or text messages unrelated to your inquiry.

Third-Party Services

We use a limited number of trusted third-party services to operate our website and manage customer communications. These services may receive or process some of your information:

Google Analytics: We use Google Analytics to understand how visitors interact with our website. Google Analytics collects anonymized usage data such as pages viewed, session duration, and traffic sources. This data is processed by Google in accordance with their Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

GoHighLevel (CRM): Form submissions on our website are processed and stored through GoHighLevel, a customer relationship management platform we use to manage inquiries and communications. Your submitted information is stored securely within GoHighLevel and is used solely to manage your inquiry and our response to you. GoHighLevel’s privacy practices are governed by their own Privacy Policy.

Google Ads & Google Business Profile: We may use Google advertising products to reach potential customers. These services use cookies and may collect data about your interactions with our ads. You can manage your ad personalization settings through Google’s Ad Settings.

Cookies

Our website uses cookies — small text files stored on your device — to support site functionality and analytics. Types of cookies we use include:

Analytics cookies (Google Analytics): Help us understand site traffic and user behavior
Functionality cookies: Support basic site operation and form functionality

Most browsers allow you to control cookies through their settings. Disabling cookies may affect some functionality of our website.

Data Retention

We retain contact form submissions and inquiry data for as long as necessary to fulfill the purpose for which it was collected — typically the duration of our business relationship with you plus a reasonable period thereafter. Analytics data is retained in accordance with the default retention settings of the applicable third-party platforms.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

The right to request access to the personal information we hold about you
The right to request correction of inaccurate information
The right to request deletion of your personal information, subject to certain exceptions
The right to opt out of certain data processing activities

To exercise any of these rights, please contact us using the information in the Contact section below. We will respond to your request within a reasonable timeframe.

Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

Links to Other Websites

Our website may contain links to third-party websites (such as Google reviews, the Better Business Bureau, or manufacturer sites). This Privacy Policy applies only to our website. We are not responsible for the privacy practices of third-party sites and encourage you to review their policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Business: Ultimate Roofing
Address: 8344 Airways Blvd, Southaven, MS 38671
Phone: (662) 331-3000